cloudThing logo in white
Menu open icon
tel: +44 (0) 121 393 4700
Menu closed icon


Generally useful pages


We know loads about this stuff

What we do

The Building Blocks for cloudThing Magic

Matric Text, green and black

Google CEO Supports EU Legislation Around Artificial Intelligence

Sundar Pichai recently warned the US and the EU that they’d need to coordinate any and all regulatory approaches to Artificial Intelligence (AI)

In recent comments to the press Sundar Pichai has stated that co-operation between the US and the EU would be critical to the development of Artifical Intelligence.

open quote mark

There is no question in my mind that artificial intelligence needs to be regulated

Sundar Pichai, Google CEO

close quote mark

That statement was made in a public speech by Sundar Pichai at an event hosted by European Economic think tank Bruegel.

However, he also pointed out that it shouldn’t be necessary to start from scratch, with both the EU and the US able to rely on previous regulations such as GDPR to cover many aspects of AI regulation.


It’s believed the EU will be unveiling plans to legislate around Artificial Intelligence (AI) in the coming weeks, with legally binding requirements for AI developers in ‘high risk’ sectors such as healthcare.

The new rules would likely require developers to be a lot more transparent about how AI systems are built and how they reach decisions.


The EU are particularly concerned around facial recognition technology and what’s come to be known as ‘deep fakes’, manipulated audio or visual clips nearly indistinguishable from ‘real’ footage.

Part of Pichai’s statement acknowledged that Google (and other technology companies) had a duty to “get this right” (AI transparency).


He said Google has released open datasets to help researchers and developers build better tools to detect such fakes and that it had chosen not to offer general-purpose facial recognition application programming interfaces.


Pichai also reiterated that whilst companies need to be cautious with AI, it’ shouldn’t be something to be scared of. He cited the work that Google had done with a health algorithm that could detect breast cancer much more accurately than Doctors as well as other research they’d conducted around accurate weather predictions.


The Google chief said existing rules like Europe’s privacy legislation GDPR and regulation for medical devices like AI-assisted heart monitors would serve as strong foundations for governing AI in some areas, but that for self-driving cars, governments would need to establish regulations.

Not ready to get back to work yet?

Microsoft Founder Bill Gates Steps Down

The 7 Stages Of A Successful AI Project

Agile: Cutting Costs, Improving Quality And Accessing Talent

Contact Us

Interested in finding out what AI can do to transform your business in the coming years? Why not have a chat with one of our experts about the possibilities...



Company Name


Email Address


Telephone Number

Is there anything else you'd like us to know?

© cloudThing 2021

© 2020 Copyright cloudThing ltd. All rights reserved. Company registered in England & Wales no. 7510381, VAT no. 152340739