Mon Nov 16 2020
The FPS has had declining usage since the introduction of GDPR
The results have just been released and it’s not looking good for the FPS (Fundraising Preference Service)…
The conclusion of the report was that the Fundraising Preference Service needed to find ways to ‘significantly reduce’ the cost of their service as the numbers of users was dramatically declining.
The FPS, which, since 2017, has allowed people to block communications from certain charities, was reviewed by the consultancy Action Planning at the request of the regulator commission to determine if it was still effective and provided value for money post GDPR.
The report found that the public still found the FPS ‘reliable’ and ‘generally easy to use’ and offered a high level of consumer satisfaction.
The report also warned that usage of the FPS was declining with an average of only 26 users making 36 requests per week from January to June this year.
The report, put together by Action Planning interviewed 172 charities as well as 55 members of the public who’d actually used the FPS, as well as NonProfit stakeholders such as the National Council for Voluntary Organisations, the Department for Digital, Culture, Media & Sport, the Charity Commission, the Information Commissioner’s Office and the Chartered Institute of Fundraising.
Awareness is low and the service is not easy to find through an online search about how to stop charity direct marketing
The report continued by pointing out that the cost of the FPS was what was causing most charity dissatisfaction when combined with the relative low number of users… in fact nearly three quarters of the NonProfits signed up to the scheme were dissatisfied with this.
It’s calling on the regulator to “seek to significantly reduce the cost of the service by investigating options for a minimal viable set up that is primarily aimed at protecting people in vulnerable circumstances”.
It also recommended the regulator focus it’s marketing budget on SEO to allow more people to find it online, thus ensuring it become better value for money.
The FPS was established three years ago, and we recognise that since then the demands and need for the service have altered. The recommendations outlined in the review provide a significant evidence base from which to make improvements and enhancements to the service. We remain committed to regulating in the public’s interest, in order to protect the trust in fundraising that the sector has worked so hard to build.
Mon Nov 16 2020