Tue Mar 09 2021
People supporting Children’s Charities has fallen by 19% in the last decade
New data just released from NonProfit consultancy nfpSynergy has revealed that the number of people in the UK who listed a charity that helped children as one of their favourites has dropped by over 19% in the last ten years.
By regularly polling members of the public (be it animals, cancer, children or something else) nfpSynergy has been tracking how ‘important’ each issue is to the UK psyche with NonProfits that help or support children almost always score in a persons ‘top three’.
However, after their last poll in November, they’ve revealed that the number of people listing a children’s charity as one of their top causes has plummeted from 42% of the population in 2010 to just 23%.
They did add that most of the Not For Profit sector had suffered a dip in popularity during the COVID pandemic, but… the coronavirus seems to have affected children’s charities to a much greater extent.
Covid-19 has made it extremely difficult for charities not intimately related to the pandemic to maintain relevance in the public eye, which might well be behind this recent trend. However, animal charities have managed to maintain that connection, despite not being obviously linked. Children’s charities have dropped to a point now where non-cancer health charities are just one point away, on 22 per cent. The popularity of health charities has remained relatively stable despite the pandemic, so this is another concerning indicator that children’s charities are simply becoming less prominent in the public’s mind.
During a year in which the reliance on charities has increased and the sector has played a key role in providing much-needed support, advice and services, this is worrying evidence that the public have become less engaged with charities overall.
nfpSynergy also added that:
Health charities had been unable so far to capitalise on the current climate and increase as a favourite cause during the pandemic, with public health set to remain top of agenda for the rest of the year (and beyond), it is highly likely this sector could cement a position among the top three favourite causes with the public.
Tue Mar 09 2021