cloudThing logo in white
Menu open icon
email: info@cloudthing.com
tel: +44 (0) 121 393 4700
Menu closed icon

General

Generally useful pages

Sectors

We know loads about this stuff

What we do

The Building Blocks for cloudThing Magic

WWF Defends Itself For Advertising On GB News As A Slew Of Advertisers Back Out Amidst Controversial Claims

Sun Jun 20 2021

GB News greeted to advertiser backlash during opening weekend

A mass boycotting of the new TV Channel GB News has been triggered by the campaign group SFH (Stop Funding Hate) amidts claims it will be broadcasting US-style partisan news shows in the UK.

 

Eleven companies have now paused or suspended their ad campaigns within the first 48 hours of the channel’s launch.

Reasons given have been varied with specific examples cited as either a disagreement with the channel’s values or simply wanting to wait a little bit longer before assessing the tone of its output.

Twitter users have been questioning the WWF, one of the advertisers, as to whether the platform is compatible with the aims of the animal conservation NonProfit.

WWF-UK have stated that the advertisements were made by their media buying agency and were created within the parameters of the agreed upon target audiences to reach a broad demographic to widen the scope for climate activism and that a wide channel mix was booked to run their ad campaigns on.  

open quote mark

Fighting the climate and nature crisis is going to need everyone. If we’re serious about saving the planet, our messages cannot be restricted to certain media outlets. We want to reach as broad an audience as possible with WWF’s authoritative, evidence-based information, which means engaging all UK media in our efforts to tackle the climate and nature emergency.

WWF-UK Spokesperson

close quote mark

Andrew Neil, chairman and presenter of GB News, issued a twelve minute monologue to those boycotting the channel, summed up with the line “What on earth are you talking about?”

He also references regional stories ran by the TV channel which otherwise would not have been ‘reported on via other channels’ and reiterates there was no ‘hate’ in any of the stories.

Not Quite Ready To Get Back To Work Just Yet?

UK GOVERNMENT ADMITS TO USING SELF-DELETING CHATS FOR EVERYDAY COMMUNICATIONS

URGENT CHROME UPDATE RELEASED TO FIX ZERO-DAY BUG

NEW VERSION OF WINDOWS COMING THIS MONTH!

© cloudThing 2021

Sun Jun 20 2021

email iconinfo@cloudthing.com
© 2020 Copyright cloudThing ltd. All rights reserved. Company registered in England & Wales no. 7510381, VAT no. 152340739