Sun Jun 20 2021
GB News greeted to advertiser backlash during opening weekend
A mass boycotting of the new TV Channel GB News has been triggered by the campaign group SFH (Stop Funding Hate) amidts claims it will be broadcasting US-style partisan news shows in the UK.
Eleven companies have now paused or suspended their ad campaigns within the first 48 hours of the channel’s launch.
Reasons given have been varied with specific examples cited as either a disagreement with the channel’s values or simply wanting to wait a little bit longer before assessing the tone of its output.
Twitter users have been questioning the WWF, one of the advertisers, as to whether the platform is compatible with the aims of the animal conservation NonProfit.
WWF-UK have stated that the advertisements were made by their media buying agency and were created within the parameters of the agreed upon target audiences to reach a broad demographic to widen the scope for climate activism and that a wide channel mix was booked to run their ad campaigns on.
Fighting the climate and nature crisis is going to need everyone. If we’re serious about saving the planet, our messages cannot be restricted to certain media outlets. We want to reach as broad an audience as possible with WWF’s authoritative, evidence-based information, which means engaging all UK media in our efforts to tackle the climate and nature emergency.
Andrew Neil, chairman and presenter of GB News, issued a twelve minute monologue to those boycotting the channel, summed up with the line “What on earth are you talking about?”
He also references regional stories ran by the TV channel which otherwise would not have been ‘reported on via other channels’ and reiterates there was no ‘hate’ in any of the stories.
Sun Jun 20 2021